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Aging in place: the new trend for home healthcare services

Aging in place and the rise of home healthcare services

As people age, the prospect of leaving their homes for the support of an assisted living facility is often painful. Home is where the heart is, after all.

For example, take Anne and Michael S. They are in their sixties and have lived in the same home for more than three decades. They raised their children there, and now their grandkids are coming home to play. They’ve made lifelong memories in their home.

Unfortunately, Anne and Michael have health problems. Anne, 62, has multiple sclerosis (MS) and is in a wheelchair. Michael, 64, was badly injured in a farming accident in his youth. Both of his knees and hips have been replaced.

As they look ahead, Anne and Michael worry about how they will access the medical support they need to successfully manage their health conditions. They like the idea of creating a plan to continue living independently in their home as they age. “We love the thought of being able to watch our grandchildren grow up and play in the same places our children played when they were young,” says Anne.

For them, the prospect of “aging in place” is deeply appealing. It means staying in their house and managing their everyday care from home. If they can use modern technology to make it work, it’s the best of both worlds.

Factors driving the rise of home healthcare services

As baby boomers, Anne and Michael S. are part of a generation living longer than ever before. This increase in life expectancy, alongside a rise in smaller households, is sparking a desire for aging in place. 

But with adult children often busy with their own lives and sometimes many miles away from their aging parents, who will provide that care on a daily basis? As technology improves and market forces intervene, companies are increasingly ready to step in to provide home healthcare services that would previously have been coordinated by family members.

It makes sense for payors and providers to offer greater home healthcare. The more care that can be triaged remotely, the more it will relieve strain on traditional healthcare systems. "It's about finding ways to help reduce cost,  keeping patients out of hospital beds and waiting rooms in doctors' offices, and even out of ambulances that are making potentially unnecessary trips to the ER," explains Chris Brown, senior strategy manager in the UPS Healthcare Strategy group.

At the same time, the rise of e-commerce and the growth of on-demand services are influencing patient expectations around healthcare. If you can order a ride from your phone, why not request a nurse to administer a shot?  "The global trend of consumers wanting to be catered to and do things on their own time will drive the continued push of care to the home, where patients are more comfortable, it's less stressful, and more convenient," says Brown.  

Telemedicine as a home healthcare service

One key plank of home healthcare is telemedicine: the provision of healthcare services over an internet connection or phone line.

Telemedicine is nothing new, but much of the uptick in telehealth services is being driven by the younger generation of adults who are used to managing their lives through digital devices. With telemedicine, patients can receive medical advice, schedule testing, and get prescriptions written from the comfort of their homes—or wherever they choose to take the call.

Anne and Michael S. are prime candidates for telemedicine. However, they currently receive no health support in the home and do not access health services or information over the internet or phone. Instead, they attend medical appointments twice a month across town, about 45 minutes away.  

For seniors who aren't digitally savvy, the industry is working to get technology into their hands. Doctors can issue devices such as tablets and health monitors to patients that can be used outside of the physician’s office.

Having reliable access to telemedicine services is an important component for seniors committed to aging in place.

The logistics of delivering home healthcare services

While telemedicine’s benefits are numerous, it’s only one part of the equation. “Just because care is being offered digitally through technology like telemedicine, the treatment still has to happen physically,” explains Mark Taylor, director at UPS Healthcare Strategy group. “That means patients still need to physically receive medication, or medical devices.”

Coordinating the arrival of essential supplies into the home is a common pain point for home healthcare providers, says Taylor. “Nurses can spend significant time chasing supplies and medications, or they arrive at a home to provide treatment, and the supplies aren’t there.”

Here, technology has a role to play in better synchronizing the delivery of supplies to caregivers by providing real-time visibility into the progress of products through the supply chain and giving greater control over their scheduling. The increasingly intelligent deployment of medical goods to forward stocking locations, driven by the predictive analysis of inventory flows, can help enable the staging of necessary medical supplies, diagnostic test kits, and equipment closer to patients’ homes.

Crossing the threshold and other considerations

Shrinking the home healthcare supply chain is an important element of creating what Taylor calls “a strong patient consumer experience.”

At the same time, taking the supply chain all the way to people’s homes by delivering medical goods and supplies requires new considerations. Take the handling of temperature-sensitive medications. The requirements for managing cold chain deliveries are well-established for healthcare products moving within traditional channels. Brown says UPS is exploring delivery customizations to help safeguard deliveries made directly to the home. One such option might be giving a customer with limited mobility the ability to request that the driver waits a certain time after calling at the door.

There’s also the question of permitting a medical professional  to enter the house. With the development of home healthcare services, households will be inviting more and more people they don’t know into their homes. Allowing a medical professional  to cross the threshold of your home requires trust, but the upsides are significant. For people like Anne and Michael, who have a difficult time getting to the doctor’s office and don’t want to risk getting sick from a visit to the germ-laden office, a vaccine administered at their home would be ideal.  

Driving efficiencies in the healthcare supply chain

The healthcare supply chain can be well known for its inefficiencies. Managing complex inventory and restocking supplies across many facilities may lead to waste.

A 2019 survey by Cardinal Health found that almost three quarters (74%) of clinicians and nurses identified “searching for supplies that should be readily available” as having the biggest hit on their productivity at work. In turn, frustration can prompt inefficiency in ordering replacements.

But where there is a challenge, there is also an opportunity. "We believe that one of the biggest opportunities is in streamlining the delivery of supplies and equipment used in home healthcare, staging them closer to the point of care to shorten the supply chain, and providing more delivery flexibility and visibility for both patients and care providers," remarks Brown.

Brown suggests working more closely with home health agencies who may help facilitate not only the efficient delivery of supplies but services as well. For overburdened nurses, an efficient supply chain could increase job satisfaction.   

Managing chronic conditions and post-acute care

The targeting of complex or chronic conditions is a key area of focus for experts in the healthcare supply chain.

Providing services for patients with chronic conditions— from diabetes and respiratory disease to heart disease and renal care—drives approximately 90% of total annual spend on healthcare in the United States, according to the CDC. Developing comprehensive home healthcare services may help drive down costs in this area. There’s also an opportunity for logistics providers to explore specialized services —for example, delivering equipment within the home.  

And it’s not confined to chronic conditions. Improved support for home healthcare may create greater options for post-acute care, says Taylor. “Traditionally, after going through open-heart surgery for example, you’d be spending quite a bit of time in a hospital bed with continued care and monitoring from nurses.”  With improved home healthcare options, there’s the possibility of getting the patient home sooner and sending out nurses to monitor, supported by tech-enabled medical devices. This turns over hospital beds faster while providing patients a chance to convalesce from the comfort of their homes.

Home healthcare and a gradually maturing market

It’s still early days for the home healthcare industry in the United States. The sector remains highly fragmented and the technology is relatively immature, with a lack of widely adopted best practices. This may drive unnecessary costs and makes it harder to shift more complex care to the home. Recognizing this, larger insurers and health providers are pushing for greater industry consolidation. 

In Brown’s opinion, “insurance companies are acting like healthcare providers, and healthcare providers are essentially becoming technology companies, all with the goal of reaching patients and providing care at lower cost.”   

Home as a platform for aging in place

Upgrading your home to accommodate aging in place doesn’t happen by itself.

Anne and Michael S. have already made modifications to their home—adding chairlifts to the stairs and other wheelchair accommodations to make the 3-level home accessible for Anne—but there is more they know they need to do.

“Our independence means a lot to us. We do not want to leave our home, but we really need the house remodeled to fit our needs,” Anne says. “We would love to have a service come help us ‘age in place,’ so we would never have to go to a nursing home—it would be great to have an expert guide us.”

Find out more about how UPS is helping the healthcare industry with the development of logistics services for home healthcare in the United States and beyond.

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