In the beginning, offering the fastest lead times on garage flooring and storage products was pretty simple. But as sales took off through more marketplaces and inventory management became a challenge, this industry leader in dream garage flooring sought a much higher supply chain ceiling.
Arizona-based Garage Flooring, an industry leader in quality garage flooring and storage products, sells across the U.S. through its website and multiple marketplaces. They’re committed to helping people create their dream garage on any budget, priding themselves on giving customers the best knowledge, while still “keeping it real.” They offer the fastest lead times because, as they say, “We wouldn’t want to wait either!” But as sales grew across more marketplaces, keeping that promise became more challenging.
"UPS put me back on top of inventory and fulfillment instead of my inventory being on top of me."
Justin Krauss, President, Garage Flooring
When the business began in 2007, fulfilling orders was simple. But as sales grew, and more customers bought through direct-to-consumer online channels like Amazon® Seller-Fulfilled Prime, quickly fulfilling orders from their original warehouse got tougher. Especially with 60% of their customers in coastal states. Garage Flooring needed a logistics provider to help support e-commerce fulfilment across multiple channels and help extend the reach of its marketplace seller-fulfilled footprint.
Garage Flooring’s relationship with UPS grew with its business. In the early days, UPS handled ground shipping, then international, then truckloads and containers. But integrating warehousing and fulfillment into an omnichannel selling environment really elevated the relationship. With the UPS® eFulfillment all-in-one platform, Garage Flooring could outsource inventory management and fulfillment, entrusting UPS to dependably meet rising consumer expectations for fast order delivery. UPS coordinated containers from Asia, 54´ trucks from Salt Lake City and every size shipment in between, making it possible to ship seller-fulfilled marketplace orders via ground to 98% of Garage Flooring’s customer base.
Garage Flooring increased sales, improved channel efficiency and more easily managed scalability, all while reducing transportation costs. With warehouse space and manpower no longer an obstacle to growth, and UPS managing warehousing and order fulfillment—including all direct-to-consumer seller-fulfilled marketplace orders—Garage Flooring could focus on growing its core business. So efficiently, in fact, that they ship millions of dream garage orders annually with just a handful of full-time employees.
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