Sometimes you just have to solve the problem yourself. So after she invented an innovative way to cool down hot infant car seats for little back-seat drivers, this enterprising mompreneur found a cool, all-in-one logistics platform to heat up fast delivery of her online direct-to-consumer orders.
Julie Kang was frustrated by the lack of products to help keep her infant daughter from getting burned in a hot summer car seat. So, she set out to develop her own cooling device. She created the Car Seat Cooler, which can be chilled in the freezer and placed on a hot car seat to cool it down before strapping in a child. Her idea and her company—Cool Carats™ LLC—found an enthusiastic audience almost immediately. Online sales through her own website, and later through marketplaces, took off.
“Now we have one provider who can fulfill our Amazon Prime orders and orders from all other marketplaces—one provider and one platform for all my sales channels. Now I can focus on my number one priority: my daughter.”
Julie Kang, CEO/founder, Cool Carats
Julie knew marketplaces had conditioned consumers to expect fast delivery. But the challenge of filling multi-channel orders to consumers across the U.S., put a strain on resources, and made it difficult to meet customer expectation for fast or free delivery. Julie wanted to do two-day shipping but couldn’t offer customers any shipment in less than three days. Her goal was to move away from fulfillment-by-marketplace and still meet customer delivery expectations.
Cool Carats wanted more than just a logistics provider. When Julie met with UPS, she asked if they could:
UPS delivered. With a low-cost UPS® eFulfillment solution that allowed Cool Carats to compete with fast or free marketplace shipping, with easy onboarding, UPS took over all direct-to-consumer orders. An all-in-one electronic platform connected all Cool Carats’ markets through one portal. Visibility was simplified, costs streamlined and Julie was confident she had fast, competitive delivery across the U.S.
Not only did Cool Carats meet high customer delivery expectations, the company was able to add channels and increase sales. With all markets connected and managed through one portal, Julie’s manual work was reduced and fulfillment errors were virtually eliminated. As a result, she says, she could concentrate on building the brand, expanding the product line and still spend time with her family.
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