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Smart fun, smart solutions: growing Fat Brain Toys

Picture of Mark Carson of Fat Brain Toys being interviewed in his office with toys in the background.

Visiting the Fat Brain Toys Headquarters in Omaha, Nebraska feels like a visit to the chocolate factory. Wooden dinosaurs and stuffed-animal giraffes adorn the walls. Toy-maker work benches sit side-by-side with sales representatives. The company's unique brand of toys designed to teach kids, “A Smarter Way to Play” fill the building.

But it wasn't always this way.

When Mark and Karen Carson founded Fat Brain Toys in their garage in 2002, they could never have known how big things could grow. They also couldn't have known how UPS solutions would be there with them from the very beginning.

As Fat Brain Toys started to grow, managing shipping labels and organizing orders became more and more difficult with the added volume. Enter UPS, who was able to deliver a custom solution for the problem.

And when Fat Brain Toys faced problems with delivering their products internationally, specifically related to fraud, tariffs and taxes, they called on UPS for another answer. Now, i-parcel® from UPS service acts as a comprehensive solution, setting the stage for further international growth.

Watch the video to see how Fat Brain Toys and UPS worked together to come up with solutions for Fat Brain Toys' business challenges.

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