It's no secret that college sports fans are passionate about their teams. Most boast wardrobes of their team colors and even have shrines in their homes dedicated to team memorabilia. If you are one of these enthusiasts or know one, you recognize the extent of their dedication. And now, so does UPS.
As the "Official Logistics Partner" of the NCAA and 70 individual colleges and universities, UPS has made a significant commitment to college sports. These partnerships offer UPS the opportunity to connect with the influential decision makers of today (alumni and fans) and tomorrow (students), and include significant marketing rights, customer and employee hospitality, and an opportunity to promote our global logistics expertise across the college sports landscape.
UPS has expanded its presence in motorsports by entering Formula 1® racing through a multi-year partnership with Ferrari, as the brand's "Official Logistics and Shipping Sponsor."
The Ferrari sponsorship reinforces the UPS brand globally, positively impacting our business both on and off the track, and underlining our commitment to investing in key growth markets around the world.
UPS chose Ferrari for the business opportunities as well as the team's on-track performance and name recognition. As the Official Logistics and Shipping Sponsor of Ferrari, UPS is embedded in the company's daily operations, providing critical delivery and transportation services.
Our sponsorship with Ferrari brings together two great and iconic brands. UPS and Ferrari each boast histories rich in culture and tradition, and both companies are considered global icons as well as leaders in their respective industries.
As part of the sponsorship, UPS also benefits from significant visibility as Scuderia Ferrari competes in the Formula 1 World Championship, a truly global sporting series running annually from March through to November. To bring this partnership to life, UPS is continually developing ways to deliver real business benefits to our internal and external stakeholders around the world.
UPS maintains a presence in Golf through its sponsorship of two of golf's four Major Championships: as an International Partner to the Masters and as the Official Express Carrier to The Open Championship. In addition to these, UPS is also the Official Logistics and Express Partner to the BMW Masters in China.
UPS is represented on-course by three brand ambassadors: Lee Westwood, Louis Oosthuizen and Jeev Milkha Singh, who deliver brand awareness internationally as well as helping to bring customer and employee experiences to life at UPS-sponsored events and at Ambassador-hosted golf days.
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