Nowhere is the importance of a healthy reverse logistics programme as evident as in pharmaceutical, device and medical supply industries. As manufacturers, distributors and retailers, it's important to have a solid returns process to maintain customer satisfaction and manage costs. But during a healthcare product recall where patient well-being is on the line, it's imperative to work quickly, deliberately and accountably.
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Mid- and large-scale healthcare firms that require a product safety recall process or a streamlined returns process as part of their reverse logistics programme, including pharmaceutical, medical device and medical/surgical supplies.
Returns can become a financial liability and logistical challenge. Having a responsive, efficient, and easy returns process is essential for meeting customer expectations and controlling costs—especially for expediting critical recalls.
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