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Live Nation
Live nation
UPS and Live Nation Entertainment, the world's largest live entertainment company, have entered the third year of a multi-year partnership designed to make the touring industry a more eco-friendly business, showcasing UPS as a leader in logistics and sustainable business solutions. UPS is the exclusive global package, shipping and logistics sponsor of Live Nation and also serves as an Official Sustainability Partner. Live Nation Entertainment companies include, one of the world's biggest e-commerce sites, along with Live Nation Concerts, producing more than 20,000 shows a year for more than 2,000 artists.

As part of the deal, Live Nation purchased certified carbon CO2 offsets from UPS, which provides carbon neutral shipping to deliver tickets and merchandise to fans. Additionally, UPS works with Live Nation and other music artists to move various concert tour equipment more sustainably. UPS will continue to work with Live Nation and eco-conscious artists to reduce their emissions by providing them with measurements of their current carbon footprint, and then developing customized plans using the company's multi-modal network to further cut emissions.

Under the partnership, UPS promotes its brand across Live Nation's diverse entertainment platforms that reach more than 30 million fans a year, through in-venue signage, VIP ticketing and hospitality events. UPS also advertises on the Live Nation and Ticketmaster websites, reaching more than 60 million users per year.

College Sports
College Sports
It's no secret that college sports fans are passionate about their teams. Most boast wardrobes of their team colors and even have shrines in their homes dedicated to team memorabilia. If you are one of these enthusiasts or know one, you recognize the extent of their dedication. And now, so does UPS.

As the "Official Logistics Partner" of the NCAA, Southeastern Conference, Big Ten Conference, Pac-12 Conference and 70 individual colleges and universities, UPS has made a significant commitment to college sports. These partnerships offer UPS the opportunity to connect with the influential decision makers of today (alumni and fans) and tomorrow (students), and include significant marketing rights, customer and employee hospitality, and an opportunity to promote our global logistics expertise across the college sports landscape.

Ferrari Formula 1
UPS has expanded its presence in motorsports by entering Formula 1® racing through a multi-year partnership with Ferrari, as the brand's "Official Logistics and Shipping Sponsor."

The Ferrari sponsorship reinforces the UPS brand globally, positively impacting our business both on and off the track, and underlining our commitment to investing in key growth markets around the world.

UPS chose Ferrari for the business opportunities as well as the team's on-track performance and name recognition. As the Official Logistics and Shipping Sponsor of Ferrari, UPS is embedded in the company's daily operations, providing critical delivery and transportation services.

Our sponsorship with Ferrari brings together two great and iconic brands. UPS and Ferrari each boast histories rich in culture and tradition, and both companies are considered global icons as well as leaders in their respective industries.

As part of the sponsorship, UPS also benefits from significant visibility as Scuderia Ferrari competes in the Formula 1 World Championship, a truly global sporting series running annually from March through to November. To bring this partnership to life, UPS is continually developing ways to deliver real business benefits to our internal and external stakeholders around the world.

As the Official Logistics Partner of the NCAA, UPS has category exclusive marketing and promotional rights along with significant opportunities for customer and employee hospitality experiences at all 88 NCAA national championships covering 23 sports, including premier events such as the NCAA Men's Final Four and the NCAA Women's Final Four (basketball), as well as the NCAA Men's and Women's Frozen Fours (ice hockey), the NCAA Men's and Women's College World Series (baseball and softball, respectively), and the NCAA Men's and Women's Lacrosse Championships.

UPS continues the proud tradition of setting the world's stage in sports as an official supporter of the London 2012 Summer Olympic Games and Paralympic Games. With our in-kind logistics support, UPS literally delivered the Games -- everything from moving scoreboards, podiums, television equipment and stage props, to assisting with venue selection and streamlining supply chain operations.

UPS operated nearly one million square feet of warehousing to support the Games. The sheer magnitude of the Games provided a unique challenge, and our track record with past games provides a wealth of experience from which to draw in order to produce a successful, truly global event. UPS ideals align with those of Olympians -- character, teamwork, and a constant drive for excellence -- and our partnership with the London Games underscores our commitment to these traits as we demonstrate our global network and strategic capabilities on a global scale.

European Golf Tour
European Tour
UPS is the Official Logistics and Express Sponsor of the European Golf Tour. The Tour oversees 50 tournaments spanning more than two dozen countries on five continents. UPS is an official supplier of The Open Championship, the oldest and most prestigious of the four major championships in professional golf. In addition, UPS is sponsoring seven tournaments during each year of its four-year agreement with The Tour. Those tournaments include the Spanish Open, BMW PGA Championship, the BMW International Open, The KLM Open, Portugal Masters,WGC HSBC Champions, Singapore Open and the UBS Hong Kong Open.

UPS is represented by three global brand ambassadors: Lee Westwood, 2009 Race to Dubai Champion; Louis Oosthuizen, 2010 Open Champion; and Jeev Milkha Singh. The rich history, tradition, and established reputation of the European Tour create the ideal setting for UPS to contribute through its global network and strategic capabilities.

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UPS Sponsorships
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