UPS is pleased to announce their latest partnership as Official Logistics and Express Sponsor of The European Tour, one of the world’s most prestigious professional golf tours.
This global partnership will see UPS sponsor six events each year across Europe and Asia, including The European Tour’s flagship event, the BMW PGA Championship, held at Wentworth in May 2009. In addition, UPS will provide critical transportation and logistical support for The Tour, which oversees an international schedule of 53 tournaments spanning more than two dozen countries on five continents.
The agreement is part of UPS’s on-going brand building programme in both Europe and Asia, reflecting the globalisation of both UPS as a company and the game of golf itself, which is emphasised by The European Tour’s new Race to Dubai which replaces the Order of Merit for 2009.
As the European Tour further expands its frontiers, managing them requires precision, innovation and passion from all of its partners, so it was no surprise that UPS, one of the world’s most respected and admired global companies, joined forces with them to keep their business moving forward.
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