Impressive year-over-year growth in online sales shows customers are craving--and finding--a more convenient way to shop. Convenience runs both ways, though, and the swing toward e-commerce means more businesses are poised to reach markets they may never have considered with a brick-and-mortar store.
Simply selling online isn't enough, though. Online shoppers can be fickle, and abandoned carts are the norm. But there are ways you can make your business more competitive in the crowded marketplace. The UPS comScore study finds that the customer experience post-purchase--specifically shipping and delivery --is one your biggest opportunities to make a positive impression.
Millions of retailers sell on e-marketplaces like Amazon.com® and Yahoo! Merchant Solutions. These ready-to-use e-commerce solutions help expose your products to potential customers and include UPS tools to make shipping orders easier.
As UPS Ready® Marketplace Providers, these sites offer value-added technology to help you quickly and easily manage your shipments and give your customers the flexibility and information they want.
Plus, UPS customers who sell and ship through Amazon.com or Yahoo! online stores are eligible for special offers and savings.
Online retailers hosting their own sites can also benefit from our
world-class technology. Integrate shipping functionality customized for your
system, and give your customers the ability to compare shipping costs and
delivery times. Add tracking capabilities and let customers track their
packages through your website.
If you don't have a developer in-house, the UPS Ready® program can direct you to vendors who can customize, install, and maintain the application programming interfaces (APIs) for you.
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The online retailer shares six key strategies to win customer loyalty.