Online and mobile sales are booming, and the competition is fierce. Your strategy must be sound if you want to make a noise in this crowded marketplace. That's why we teamed with comScore to find out exactly what keeps online shoppers clicking all the way to checkout.
Design a Better Customer Experience
Shoppers are discriminating--they have very specific ideas about what they want. Our study shows that a majority of shoppers want more control and flexibility in receiving their purchases.
They want to know what to expect, and they want convenience--easy checkout and easy returns. And if they don't get those things, they're more likely to abandon their shopping cart and leave your site.
comScore reports that roughly half of shoppers abandon a full cart. Whether abandonment is due to comparison shopping, lengthy delivery times, or an unclear returns policy, there's an opportunity here: Improve your customers' experience and give them more reasons to click that button and finalize the sale.
See all the results and find out what you need to target so you can improve your customers' experience and convince more shoppers to buy, return, and tell their friends.
See what real online shoppers really want.
This Harvard Business Review white paper helps you understand the new consumer landscape--and how you can maximize opportunities within it.