UPS Helps Green the Music IndustrySustainability

Bringing Efficiency and Sustainability to Rock 'n' Roll

For most of us, the music industry is all glitz, glam, fame, and fortune. But step off the stage, and you'll find the same shipping, logistics, and sustainability needs that many other businesses have.

Since early 2011, UPS has partnered with Live Nation Entertainment--the largest live entertainment company across the globe--and eco-conscious musicians to provide delivery and logistics services for tickets and tours, all while helping with their environmental efforts.

Partnering with Live Nation

As Ben Gillespie, manager of UPS sponsorships and events for the music and entertainment platform, explains, Live Nation approached UPS after reading an article about how we limit left turns to save time and money while making deliveries more efficient and sustainable.

Now, UPS is an Official Sustainability Partner of Live Nation, as well as its exclusive packaging, shipping, and logistics sponsor.

  • We offer reusable envelopes and carbon neutral shipping for Live Nation tickets, measuring the carbon emissions from these shipments and balancing them with carbon offsets, which reduce equal amounts of carbon dioxide in the environment.
  • The entertainment company uses UPS CampusShip® for administrative control over ground versus air shipping optimization, taking advantage of UPS's vast multi-modal transportation network.
  • A customized billing, reporting, and cost-allocation solution from UPS integrates with Live Nation's Enterprise Resource Planning (ERP) system, saving their employees significant time and reducing paper bills by hundreds of thousands of sheets each year.
"By UPS handling Live Nation logistics, we allow them to do what they do best--put on amazing live shows," says Jason Owen, director of enterprise sales for UPS. "We're the wizard behind the curtain."

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"...we allow them to do what they do best--put on amazing live shows. We're the wizard behind the curtain."


--Jason Owen, director of enterprise sales for UPS