Live Nation |
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UPS and Live Nation Entertainment, the world's largest live entertainment
company, have entered the second year of a multi-year partnership designed to
make the touring industry a more eco-friendly business, showcasing UPS as a
leader in logistics and sustainable business solutions. UPS is the
exclusive global package, shipping and logistics sponsor of Live Nation and also
serves as an Official Sustainability Partner. Live Nation Entertainment
companies include Ticketmaster.com, one of the world's biggest e-commerce sites,
along with Live Nation Concerts, producing more than 20,000 shows a
year for more than 2,000 artists.
As part of the deal, Live Nation purchased certified carbon CO2
offsets from UPS, which provides carbon neutral shipping to deliver tickets and
merchandise to fans. Additionally, in 2011 UPS partnered with Dave Matthews Band
Caravan, Pearl Jam and O.A.R. to help move various equipment for their concert
tours more sustainably. UPS will continue to work with eco-conscious
artists to reduce their emissions by providing them with measurements of their
current carbon footprint, and then developing customized plans using the
company's multi-modal network to further cut emissions.
Under the partnership, UPS promotes its brand across Live Nation's diverse
entertainment platforms that reach more than 30 million fans a year,
through in-venue signage, VIP ticketing and hospitality events. UPS also
advertises on the Live Nation and Ticketmaster websites, reaching more
than 60 million users per year in 2011.
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College Sports |
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It's no secret that college sports fans are passionate about their teams. Most
boast wardrobes of their team colors and even have shrines in their homes
dedicated to team memorabilia. If you are one of these enthusiasts or know one,
you recognize the extent of their dedication. And now, so does UPS.
As the "Official Logistics Partner" of the NCAA, Southeastern Conference, Big
Ten Conference, Pac-12 Conference and 68 individual colleges and universities,
UPS has made a significant commitment to college sports. These partnerships
offer UPS the opportunity to connect with the influential decision makers of
today (alumni and fans) and tomorrow (students), and include significant
marketing rights, customer and employee hospitality, and an opportunity to
promote our global logistics expertise across the college sports landscape.
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NASCAR |
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For the 13th consecutive season, UPS will serve as the Official Logistics Provider of NASCAR in 2012, providing critical pick-up and delivery services for race teams, vendors and suppliers at every NASCAR Sprint Cup Series event throughout the season.
In addition to its official partnership, UPS will continue its relationship with Roush Fenway Racing as a full-season associate sponsor of the No. 99 Ford, driven by Carl Edwards.
At select events throughout the year, UPS will continue its successful customer and employee hospitality activations in addition to serving as primary sponsor on the No. 99 Ford at Kentucky Speedway.
With a full array of delivery options and services, UPS is uniquely qualified to meet the needs of the NASCAR community and continues to enjoy positive growth through its direct involvement in the sport.
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NCAA |
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As the Official Logistics Partner of the NCAA, UPS has category exclusive marketing and promotional rights along with significant opportunities for customer and employee hospitality experiences at all 88 NCAA national championships covering 23 sports, including premier events such as the NCAA Men's Final Four and the NCAA Women's Final Four (basketball), as well as the NCAA Men's and Women's Frozen Fours (ice hockey), the NCAA Men's and Women's College World Series (baseball and softball, respectively), and the NCAA Men's and Women's Lacrosse Championships.
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Olympics |
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UPS continues the proud tradition of setting the world's stage in sports as
an official supporter of the London 2012 Summer Olympic Games and Paralympic
Games. With our in-kind logistics support, UPS literally delivered the Games
-- everything from moving scoreboards, podiums, television equipment and
stage props, to assisting with venue selection and streamlining supply chain
operations.
UPS operated nearly one million square feet of warehousing to support the
Games. The sheer magnitude of the Games provided a unique challenge, and our
track record with past games provides a wealth of experience from which to draw
in order to produce a successful, truly global event. UPS ideals align with
those of Olympians -- character, teamwork, and a constant drive for excellence
-- and our partnership with the London Games underscores our commitment to these
traits as we demonstrate our global network and strategic capabilities on a
global scale.
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European Golf Tour |
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UPS is the Official Logistics and Express Sponsor of the European Golf Tour. The Tour oversees 50 tournaments spanning more than two dozen countries on five continents. UPS is an official supplier of The Open Championship, the oldest and most prestigious of the four major championships in professional golf. In addition, UPS is sponsoring seven tournaments during each year of its four-year agreement with The Tour. Those tournaments include the Spanish Open, BMW PGA Championship, the BMW International Open, The KLM Open, Portugal Masters,WGC HSBC Champions, Singapore Open and the UBS Hong Kong Open.
UPS is represented by three global brand ambassadors: Lee Westwood, 2009 Race to Dubai Champion; Louis Oosthuizen, 2010 Open Champion; and Jeev Milkha Singh. The rich history, tradition, and established reputation of the European Tour create the ideal setting for UPS to contribute through its global network and strategic capabilities.
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Sponsorship Requests |
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UPS Sponsorships |
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