UPS's Global "We ♥ Logistics" Campaign Comes to Beijing with Song and Dance
BEIJING, October 25, 2010 - UPS's new global "We ♥ Logistics" campaign debuted today in Beijing when shoppers at the Viva Plaza were surprised by a special dance performance. Thirty dancers danced to the theme song of UPS's new TV commercial, "That's Logistics".
The performance in Beijing was designed to help raise awareness about UPS's new "We ♥ Logistics" campaign and illustrate how logistics makes the world work better.
The Beijing dance performance was launched through social media site ku6.com at http://upslovelogistics.ku6.com. The public can visit UPS's Ku6 website to view the videos of the day's event at Viva Plaza and have the chance to participate in a lucky drawing for various prizes.
Richard Loi, President of UPS China, said, "In everything we do and everywhere we go, we see logistics at work. Through our dance performance and use of social media, we want the public to recognize the importance of logistics in a fun way. With our 'We ♥ Logistics' campaign, UPS is communicating to businesses that we can become their logistics competitive advantage. We have a deep understanding of logistics and can work closely with businesses to support their needs as they grow and expand."
In China, the new "We ♥ Logistics" UPS campaign was launched on Sept. 13 and runs across TV, print, and digital media nationwide.
Updates on the event and other UPS related news and activities are also available on UPS China's Sina Weibo site at http://t.sina.com.cn/upschina and Youku at http://u.youku.com/user_show/uid_UPSinChina.
For more information about UPS's new communications campaign and the many ways UPS is helping companies all over the world leverage the competitive power of logistics, visit www.thenewlogistics.com (English) or http://thenewlogistics.ups.cn (Chinese).
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