First ever UPS street activation kicks off in Beijing
Beijing, China, June 18 2008 - UPS kicked off its series of road shows
themed "Behind the Games" as part of the new UPS integrated brand campaign on
June 14 before the Beijing 2008 Olympics. Officially launched at Xidan Joy City
shopping mall in Beijing, UPS's first ever street activation in China features
entertaining and dynamic visual treats of basketball cheerleaders, fencers,
cyclists, basketball players, and swimmers interacting with UPS.
This road show follows shortly after the launch of the new UPS brand
campaign that has run across TV, radio, print, and online media nationwide. The
campaign provides a glimpse of the everyday work UPS does at the competition
venues.
The new UPS TV commercial entitled "Lightning Speed", featuring renowned
movie actor Zhang Fengyi as the UPS "Hero", shows how UPS partners with the
Beijing Olympic Committee (BOCOG) by transforming a venue within 20 hours
to ensure the smooth execution of a sporting event.
Richard Loi, Head of China and Senior Vice President of UPS Asia Pacific
Region, said, "UPS' sponsorship of the Beijing 2008 Olympics gives us a real
life opportunity to fully demonstrate our end-to-end supply chain and logistics
capabilities. Since our first delivery for BOCOG in 2005 when we were named
official sponsor, we have come a long way. During the Games in August, the
face of UPS, via our people and our UPS Express drop-off stores, will be at
areas actively supporting the Games, including the Olympic Green, the Athletes
Village and the Media Village. Our operations will also be dedicated to serve
the international express needs of our customers in Beijing."
As the Official Logistics and Express Delivery Sponsor of the Beijing
2008 Olympic Games, UPS is responsible for the operation and management of the
Olympic Logistics Center (OLC) on behalf of BOCOG. The OLC is designed to
provide logistics services for 37 competition venues, 15 non-competition venues,
and an additional 72 independent training venues during the Beijing 2008 Olympic
Games. From the start of operations in early 2007 until April 2008, the OLC has
received, managed and sent more than 3 million pieces of Games-related equipment
and maintained a zero-accident operating rate for logistics management.
The new brand campaign, which integrates advertising, public relations and
the road show, displays UPS' unique service capabilities, its close cooperation
with the BOCOG and the company's ability to help Chinese enterprises address
logistics challenges with UPS solutions. The campaign further displays UPS'
commitment to and confidence in the Beijing 2008 Olympic Games. Designed for
people to experience the UPS brand beyond advertising, the road show will also
be presented in Shanghai, Guangzhou, and Shenzhen during the two months before
the Olympics.
The UPS road show features a variety of games designed to allow participants
and the Chinese public to experience first-hand and understand the Olympic
logistics operations of UPS. They can also submit their wishes for the Beijing
Olympic Games and take pictures on-site. These wishes and pictures will be
uploaded in www.thegames.ups.com, the
UPS Olympic Games website, to publicize best wishes for the upcoming
Games.
During the kick-off weekend on June 14-16, UPS also rallied support in
rebuilding communities in Sichuan via collecting special "Sichuan Hope" wish
cards at the road show. In support of this community effort, Chinese tennis
player Peng Shuai, a member of "Team UPS", led the "Sichuan Hope" activity by
writing the first wish. All cards will be sent to Sichuan via the UPS trucks.
About UPS
UPS is the world's largest package delivery company and a global
leader in supply chain services, offering an extensive range of options for
synchronizing the movement of goods, information, and funds. Headquartered in
Atlanta, Ga., UPS serves more than 200 countries and territories worldwide.
UPS's stock trades on the New York Stock Exchange (UPS) and the company can be
found on the Web at www.ups.com.
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