Podcasts provide advice, tips to Canada's small business community
Mississauga, ON, April 30, 2008 - Reaching out a helping hand to Canada's small business market, UPS Canada today announced the launch of a new advice-oriented podcast series called Logistically Speaking. Hosted by Canadian small business expert, journalist and blogger, Rick Spence, the podcasts will be available for download through iTunes and other podcast directories, as well as on UPS.com.
"We're always on the lookout for new ways to reach Canada's small and medium-sized businesses (SMBs), providing them with advice to help them stay competitive in today's global marketplace," said Greg Kane, Vice President of Communications for UPS Canada. "With limited time and resources on their hands, we felt a podcast would be an ideal way to reach out to busy entrepreneurs and offer downloadable tips and tools for improving their businesses."
In a pilot series of three 10- to 15-minute episodes, Logistically Speaking addresses key issues affecting the SMB market with a strong focus on helping businesses reach beyond Canada's borders. Throughout the series, host Rick Spence interviews expert guests about hands-on issues that affect entrepreneurs - from tips on how to survive the credit crunch, to sourcing the perfect shipping partner. The Logistically Speaking roster features the following topics and guests:
Episode 1 - Why Go Global? - Justine Hendricks, Regional Vice President of Small Business Sales, Export Development Canada
Available April 30, 2008
Episode 2 - Surviving North America's Current Economic Climate - Amgad Shehata, Vice President of Government Relations, UPS Canada
Available May 28, 2008
Episode 3 -Getting to Know Your Market - Hylton Karon, President, Coconut Grove Intimates
Available June 25, 2008
"UPS is initiating so many innovative services for business, especially for SMBs, and I'm thrilled to be a part of this," said Rick Spence. "As a blogger and a specialist in the entrepreneurial market, this podcast series feels like a natural extension for me. It's a great way to provide free, easily accessible information that can really help Canadian businesses expand their markets."
The Logistically Speaking podcasts will be released in monthly episodes from April through June 2008, and will be available for download at www.pressroom.ups.com/podcast. The podcast can also be found on iTunes at www.apple.com/itunes/store/podcasts.html. Subscribers are invited to submit feedback and suggestions for future episode topics via email to podcast@ups.com.
About Rick Spence
Rick Spence is a Toronto-based writer, speaker and marketing consultant who specializes in helping entrepreneurs grow their businesses. He is the small business columnist for National Post. He is also the former editor and publisher of PROFIT magazine, and author of Secrets of Success from Canada's Fastest-Growing Companies. You can read his blog, Canadian Entrepreneur, at http://canentrepreneur.blogspot.com.
About UPS
UPS is the world's largest package delivery company and a global leader in supply chain and freight services, offering an extensive range of options for synchronizing the movement of goods, information and funds. Headquartered in Atlanta, Ga., UPS serves more than 200 countries and territories worldwide. UPS's stock trades on the New York Stock Exchange (UPS) and the company can be found on the Web at UPS.com. To get UPS news direct, visit pressroom.ups.com/RSS.
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